Ford (F) sued for making too many 'limited edition' Mustangs Posted Aug 6th 2008 1:15PM by Brian White Filed under: Products and services, Ford Motor (F), Marketing and advertising
When you sell something as a "limited edition," you better mean it. But it turns out that a recent limited edition of the Ford Mustang was not that limited after all. And now a group of angry Mustang buyers are taking legal action against the troubled automaker.
Ford claimed that only 100 of the 2007 Roush Stage 3 BlackJack Mustangs would be made in 2007, and fans snatched them up as they went on sale. The car, which cost $59,000, was continued in 2008 and another 100 were made by Ford and Roush Performance Products. That fact didn't sit well with those who had purchased the 2007 model. (I remember the Chevy Camaro and Ford Mustang fanatics of the 70s and 80s -- and fans of both can be quite intense and still dote on their treasured vehicles to this day.)
in the end, though, "limited" doesn't really mean anything -- the number can refer to 10 or 1,000. The lawsuit states that the value of each of the 2007 Mustangs was harmed by the additional 100 cars made in 2008. But is this what true fans are really worried about? I doubt it -- it's hard to think of these vehicles as long-term investments. Their attraction comes more from being something unique. Perhaps it's a bit of both. The lawsuit, though, is claiming more than $12 million in damages. Doing the math, 100 vehicles times $59,000 equals just over $5.9 million. Multiply that by two and you get something close to $12 million. Apparently, the entire value of all 200 Mustangs from 2007 and 2008 are at issue here.
Could it really be just about money? Or is it more a matter of bruised egos? Either way, it could be expensive for Ford, which can't afford to lose another penny.
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peace, love and go fuck yourself!!!!!
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ego has been harmed haha get a life, soon ppl who bought the 08 bullitts will sue seeing that 2500 more will be produced for 09 model year which is even less than the 08 year
x2, and looking at it in black and white, Ford held up they only produced 100 in '07, they did not say anything about later years. There are still only 100 2007 Roush Stage 3 Black Jack.
You can't really sue some one for what you interpreted something to mean. 100 2007s does not mean no 2008s or 9s or 10s. It just means 100 2007s. I hate how people are always suing people. Everyone in this country wants to make their money that way, its ridiculous and stupid.
x2, and looking at it in black and white, Ford held up they only produced 100 in '07, they did not say anything about later years. There are still only 100 2007 Roush Stage 3 Black Jack.
You can't really sue some one for what you interpreted something to mean. 100 2007s does not mean no 2008s or 9s or 10s. It just means 100 2007s. I hate how people are always suing people. Everyone in this country wants to make their money that way, its ridiculous and stupid.
x2, and looking at it in black and white, Ford held up they only produced 100 in '07, they did not say anything about later years. There are still only 100 2007 Roush Stage 3 Black Jack.
You can't really sue some one for what you interpreted something to mean. 100 2007s does not mean no 2008s or 9s or 10s. It just means 100 2007s. I hate how people are always suing people. Everyone in this country wants to make their money that way, its ridiculous and stupid.
-- Edited by Phoenixx at 11:08, 2008-08-07
X2... this lawsuit is stupid, if it really exists...
Might as well notify the KR owners that more will be coming next year.... give me a break. Some people are so f'n retarded...
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